Showing posts with label checkout. Show all posts
Showing posts with label checkout. Show all posts

20120610

Problem ID: 3461690553157951085
Entered by: Ben Simo

Yo Kanye, I'm really happy for you, I'ma let you finish, but Nike can't keep up!


Click here to read and post comments without scrolling all the way through the Storify tweets.


Nike released the Kanye West Air Yeezy II shoes last night. It appears that it didn't go according to plan -- unless the plan was to anger fans who are willing to stay up late to buy $250 sneakers.





I've assembled the following tweets from before, during, and after the release to tell the story of the release. These many tweets are displayed in chronological order and are only a small sampling of the thousands of complaints tweeted in the past day.

While I have not included any of the racist and sexual comments directed at Nike (sadly, there were many), I have included tweets containing language I typically censor from this blog. I have included tweets containing foul language because I believe it helps in understanding the users.

Many of these tweets seem to example David Platt's first and only rule of usability: "Know thy user for he is not thee." I suspect that most website development people are NOT people who get excited about a Kanye West Nike shoe release -- but, I could be wrong about that. What I do know is that it is important that we understand our customers as emotional human beings. Care to learn about what motivates them and what frustrates them. Don't ignore the emotional impact of software. Respect the people who support your business with their money; even when they don't respect you.

Running out of stock when releasing a hot item can be expected. 


Giving people the impression that they've laid claim to an item and then not selling it to them is not good.

I ask that you pay special attention to the effect that technology issues (and other inconsistencies) have on people's emotions.

What can we software people learn from the release of a shoe?




  Edit

20110828

Problem ID: 7749183520457237221
Entered by: Ben Simo

You tried to create a new account



Trying to order ink from the HP Home and Home Office Store to which the HP printer driver software on my computer took me, I get the following:

You tried to create a new account using an e-mail address that matches an existing account. To continue your checkout process, do not fill in the password fields.
I've never ordered anything from an HP online store. How can my e-mail address match an existing account? If I continue the checkout process without filling in the password fields, will this order be associated with some existing account without any credential verification? Or will it not be associated with any account? Will I be able to access this order if there is no account associated with it?

Some later experimentation revealed that this store accepted my HP Passport single-sign-on credentials that I've used for support with HP Mercury test tool products.  I never would have expected that account to be the same account I need to use to order ink cartridges for my home printer.

  Edit